Why Everyone Loves Ordering Food Online

Why Everyone Loves Ordering Food Online

At present, the online ordering of food constitutes thirty percent of the total takeaway orders on a daily basis, and that number is on the increase. Here are the reasons for its popularity:

Customer convenience

Technology has introduced eCommerce to our daily life, leading to changed habits, and the food industry is not lagging in deriving benefits from eCommerce. It is estimated that nearly 69% clients order food online with the help of mobile devices, whereas applications enable people to confirm orders using Facebook. You can order without leaving home, while commuting in a bus or while getting held up in traffic.

No mix-ups or frustrations

For ordering food online, the line isn't busy at any time, meaning you need not wait in line for your turn to come, which totally eliminates any frustration. Moreover, the client himself specifies the required items, thus eliminating any chance of misunderstandings. That's one of the main reasons that clients ordering online are the happier lot, and they don't mind spending an extra amount of 4 percent, and leaving more tips for the staff.

Online food ordering is available 24X7

The restaurant may not be open 24X7, but it enables the clients to order anytime that suits their convenience. Even when the restaurant is closed for business, the customer can order food and mention the time for picking up the ordered items, or request a delivery at the appointed time. The concerned personnel at the restaurant, when coming back to work, can instantly know the orders pending execution, and plan their schedule accordingly.

Attracting new customers becomes easier and inexpensive

The traditional ways of advertising, like the distribution of flyers and press ads, may bring results, but their cost-effectiveness is doubtful. It is worth mentioning that Google AdWords campaigns and sponsored Facebook Posts are equally effective, at a substantially reduced expense.

Managing online menus is easier

Creating and maintaining an impressive online menu is significantly cheaper and easier. For instance, it does away with the publishing part, and allows you to conveniently change the content of a menu at the drop of a hat! You may easily alter the positioning of dishes in your menu, include special items of the day, and manage items having limited availability.

Substantial money savings

Offering your customers the facility of ordering food online benefits the business in many other ways. For example, it reduces the bother of calling upon clients, taking long time in deciding their items of food. It saves a lot of man hours, as the staff doesn't need to spend time in making follow-up calls to customers. Moreover, the client ordering food gets real-time confirmation.

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